I deeply enjoy Beer Nuts.
One might say I don’t just LIKE them, but that I LIKE LIKE them. This campaign is a blend of stop motion gifs, a microsite, and social media user interaction. On the microsite, users could watch as a beer nut would be added to a glass mug with each and every mention of #BeerNuts on social platforms. Once full, the user who topped off the glass would win free Beer Nuts swag before the resetting the glass to start all over again.