In-class competition partnering with a real-world client
Create an ad campaign
for a rather ordinary, hum-drum, product.
The exclamation point is part of their branding. The question mark is the average person’s response. While the brand’s product is top tier, their name recognition simply is not. The average person simply just does not know what Whoosh! is, what it can do, or why they need it. The solution is deceptively simple. We tell them.