Wells Fargo

In-class competition partnering with a real-world client

Prompt

Build a corporate/non-profit ad campaign
for a brand the desperatley needs it.

1.5 million fake accounts,
racketeering lawsuits, and a seemingly never-ending slew of scandals made Wells-Fargo the perfect company in need of some good karma. So how could Wells No Dash Fargo get back into their customer’s, and the world’s, good graces while simultaneously bringing in new clientele? The Pioneer’s Program.

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