In-class competition partnering with a real-world client
Create innovative ideas
that make the target audience believe Sonnet is a different kind of insurance company and they should pick it for its new insurance policies. Ideas should show how Sonnet protects peoples’ optimism around big life moments and their areas of business: Home or Auto Insurance.
Life Happens. Shit Happens. Good Happens.
Life is full of surprises, so when your good finally does happen, protect it with Sonnet. From colorful print ads showing Good come true, witty commercials unveiling the Good in everyday life, and ambient stickers prompting onlookers to repeat the mantra in the mirror, our audience is lead to one task. That task? To think about the Good in their lives, be it Good that has already arrived or Good that is on its way, and what they would do to protect it.