In-class competition partnering with a real-world client
Create several non-traditional ads
aimed at helping increase tourism from the United States to Marrakesh Morocco all nestled into one cozy pitch book.
The Red City is a hub of culture, flavor, and adventure.
I wanted to create ads that had at least some level of audience-engagement. Red translucent film on the windows of skyscrapers will allow visitors to see their cities in a new light, prompting them to take and post their view to social media. A partnership with Teavana will give people a chance to taste, smell, and experience the many flavors of Morocco. Random travelling pop-up markets will immerse those who stumble upon them in a world like no other; leaving them yearning for more.