Mack Trucks

In-class competition partnering with a real-world client

Prompt

Create, design, and pitch a 360-ad campaign
to launch Mack’s “REBORN” project in a way that inspires all of their audiences and builds confidence in the brand’s future

When meeting with our client,
a neat little coincidence was realized.

The Macungie Mack plant is home to roughly 1,500 employees; the same number of parts in the average Mack Truck. From this, “The 1,500” became our tagline and basis for our concept. The results? A great pitch, a thrilled client, and a well-earned win.

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