I am a senior at Kutztown University of Pennsylvania expected to graduate in May, 2018.
I am pursuing a Bachelor of Fine Arts in Communication Design with concentrations in Advertising and Interactive Design. I am currently a part-time Graphic Designer for the Rohrbach Library in Kutztown, PA, where I manage a number of projects including brand development, wayfinding, and advertising. I have also served as an art direction intern for The Anderson Group based out of Reading, PA. In that role, I was tasked with creating logos, gifs, UI mockups, email campaigns, and social media posts.
Many of us have degrees, specialties, jobs, and experience. We love comparing and contrasting tangible qualities because it is easy. But has anyone ever actually entered this field because they thought it would be easy? If we want the real story, if we want the best, we dig a little deeper. We look at not only what a person is, but who a person is. A dedicated design student might be what I am, but is not who I am.
So what makes me, well, me? As a creative, my belief is that concept comes first. A solid concept is the foundation of any successful project. You can add as much flashy design atop of it as you like, but if that base is not there, your project will not stand. It is the core to any project and without it, your work is hollow.
I have always had an interest in finding creative solutions to problems. I am drawn in to advertising and design that exists outside of the traditional realm of print, radio, and television. I find myself fascinated by guerrilla and out-of-home advertising, experiential design, installations, and the multitude of ways we can incorporate emerging technologies into our projects. At the end of the day, I am a creative with a passion for design, copywriting, and strategy.